The shorturl squeeze and loosening of the 140-belt
t.co was announced today and with that the rapid growth of the shorturl the bitly-bubble has burst.
Twitter is ‘asserting control’ over its link dominion. Every link, repeat “every link’ will now be wrapped in a t.co link wrapper that will redirect the user to the original link posted and since t.co links are of a predictable size the 140-character computation will be based on the t.co link size and not the original link size which on the face of it means that tweets can be a bit longer than 140 chars but really means that you don’t need to use shorturls anymore to save tweet space.
The official blog post is at
http://blog.twitter.com/2010/06/links-and-twitter-length-shouldnt.html
The shorturl squeeze and loosening of the 140-belt
t.co was announced today and with that the rapid growth of the shorturl the bitly-bubble has burst.
Twitter is ‘asserting control’ over its link dominion. Every link, repeat “every link’ will now be wrapped in a t.co link wrapper that will redirect the user to the original link posted and since t.co links are of a predictable size the 140-character computation will be based on the t.co link size and not the original link size which on the face of it means that tweets can be a bit longer than 140 chars but really means that you don’t need to use shorturls anymore to save tweet space.
The official blog post is at
http://blog.twitter.com/2010/06/links-and-twitter-length-shouldnt.html
