April 2011
1 post
1 tag
Root ideas, categories & adjective verticals -...
Here are some notes as I tried to fit Groupon’s rapid growth into a pattern of some of the previous internet blockbusters we’ve seen.
The blockbuster models created ‘root ideas’ and were the horizontals in the new category which spawned ecosystems, copycats and derivatives that were adjective verticals.
Blockbuster - Category - Root idea
Google - search - keywords
...